Would you like greater clarity and confidence in the strategic direction you are taking your business?
WE HELP BUILD STRONGER BUSINESSES THROUGH STRONGER BRANDS
WHAT IS A BRAND?
IT'S A PROMISE.
It's a commitment that creates an expectation. Strong brands have relevant, differentiated, and credible promises that they keep. Brands reflect your beliefs and values. There’s more to it than that – but not much.
Your promise is the over-arching commitment you make to your stakeholders. It is the heart of your DNA.
Your Brand DNA is a unique blueprint that governs corporate strategy and drives everything you DO and everything you SAY as a company.
Your Brand DNA, like its genetic counterpart, is a unique template for replicating consistent experiences.
And delivery of consistent desired experiences is the heart of what makes great brands great.
PROBLEMS & SOLUTIONS
EVERY DAY WE SEE BRANDS BEING MISMANAGED.
PROBLEM
The risk of brand mismanagement is real. Few companies will admit to not having a strategy for their brand – but it’s often ill-defined, facing change, threat and uncertainty – or it simply hasn’t been revisited for a while. Branding (refreshing your logo or visual identity) is often confused with brand building (positioning your brand in people’s minds). Many SME’s and entrepreneurs would value a trusted strategic sounding board to help build their brand, but believe they can’t afford a consulting firm, or aren’t sure where to look.
SOLUTION
We use a guided self-help process based on our trademarked 4Ds Brand Centered Management™ approach. It’s a stepwise process, comprising program materials, virtual team meetings, consultant progress reviews and Q&A’s, that is easy to follow, affordable and goes at the pace you want.
You will have access to over 40 tried and tested creative thinking and strategic tools employed by the top consulting companies and brands, as described in the founder’s book ‘Dim Sum Strategy’.
IT STARTS WITH A SIMPLE, NO-OBLIGATION CONVERSATION.
STRATEGIC PLANNING FROM A BRAND PERSPECTIVE
We work collaboratively with you and your leadership team to guide you through the 4Ds process, to articulate your PROMISE to customers, craft your BRAND DNA, and align your Brand, Business, and Communication.
WHAT WE BELIEVE
BRANDS ARE MORE THAN LOGOS AND ADVERTISING...
They’re an entire business offering or promise.
They exist as perceptions are ‘owned’ by the customer.
The world has changed.
Consumers have more information, more channels, more power, more brands, and more choice. But less time, less loyalty, and less trust.
Brands are organic entities – living, changing, and needing constant nurturing. The best way to build enduring brands in this constantly changing world is to integrate business, brand, and communications – with the brand at the center.
We developed Brand Centred Management (BCM) as a strategic tool to consistently build businesses in a brand-centric way, starting with your Brand DNA.
CASE STUDIES
OUR METHODS IN ACTION
EXPERTISE AND SERVICES
Advertising
Brand development (new brands)
Re-branding (existing brands)
Brand portfolio management
Brand Centred Change Management
Coaching
Creative business strategy
Marketing Communications
Project Management (ranging from 3 months to multi-year assignments)
Speaking engagements
Strategic Planning from a brand perspective
Workshop facilitation
DELIVERABLES
Brand audit or health check (Discovery Report)
Brand Book (Brand Story)
Brand coaching programs
Brand communications strategy
Brand DNA (promise and positioning)
Brand family architecture (inter-relationship of brand family)
Brand identity (Look Book)
Brand strategy (what to DO and SAY)
Brand talks
Brand workshops (engaging, productive, interactive sessions)
Creative design through partnerships
Creative strategies (ideas and creative brief)
PETER WILKEN
BRAND SPECIALIST
I was Head of BBDO Asia Pacific, arguably the No. 1 Creative Agency in the world, then as now.
Having run agencies for Leo Burnett and Ogilvy too, I’ve worked with five out of the world’s top 10 brands and across a myriad of categories in Europe, Asia and North America.
I co-founded, built and sold one of the first specialist brand consulting firms; The Brand Company.
I’m one of the few ‘suits’ to have won a coveted Cannes Gold Lion, the creative Oscars of the advertising world.
I’m a published author and speaker on how organizations and individuals can use their creative thinking powers to transform their world.
I give back through my online coaching programs at the Lighthouse Brand Strategy Academy where our mission is to democratise effective brand strategy.
THE CBO MASTERCLASS
ONLINE PROGRAM TO LEARN THE BRAND CENTERED MANAGEMENT™ 4 Ds PROCESS AND ACHIEVE CHIEF BRAND OFFICER CERTIFICATION
This is a comprehensive self-paced online program offered through the Lighthouse Brand Strategy Academy.
It has the added benefit of membership to the private Lighthouse Brand Builders Community in Circle. Elite members can exchange ideas and directly access Peter Wilken through chat lines, regular LIVE online coaching and Q&A sessions.
It is for entrepreneurs, business owners and solopreneurs looking to build stronger, more distinctive brands to drive their business and for aspiring strategists looking to level up their strategic skills.
It follows the tried and tested 4Ds process (Discovery, Definition, Direction, and Delivery) and the CBO roadmap in a stepwise process with a focus on defining your unique Brand DNA.
This becomes your guiding ’True North’ for directing business and communication strategy. The course is run with structured materials, interactive virtual meetings with cohorts, and one-on-one consulting sessions with a specialist for those in the Elite program.
“LBSA's CBO Masterclass Elite Program: the ultimate power-up for my brand-building agency! With Peter Wilken as my mentor, I made full use of the tools to level up my branding game and secure an ongoing revenue stream as a Fractional Chief Brand Officer. One chat with Peter, and boom - I landed my biggest client yet! LBSA plugged me into a rockstar community of fellow brand builders. Now, my team is expanding, and I'm ready to bring on a full-time sidekick. LBSA: the cheat code to brand building success!"
Van Thu Nguyen, Brand Builder & Consultant, Envisionary Studio
DIM SUM STRATEGY
Over 40 Bite-Sized Creative and Strategic Thinking Tools
Published through PostHypnoticPress, the book was launched in audiobook format in 2024 and presents a carefully curated selection of over 40 proven creative and strategic thinking tools with insights and anecdotes from three decades of working with some of the world’s leading brands at the world’s top agencies.
