CASE STUDY:

Urban Impact

Founded over 20 years ago, Urban Impact was Metro Vancouver’s first multi-material recycling centre. Urban Impact now has over 100 employees and a fleet of over 40 trucks, and remains the largest family-owned recycling company in the region.

THE CHALLENGE

To define a unifying vision for the company that clarifies long-term goals and objectives. Provide a strategic platform for clarifying diversified businesses (shredding, consulting), and stimulating growth.

THE SOLUTION

• A two-year phased Brand Centred Management process

• Inclusive Brand DNA development process with promise around tailored recycling solutions to achieve sustainability goals

• Comprehensive re-launch of the brand identity to refresh the imagery and present a consistent look and feel (designed and developed by Persona)

• Staff coaching

THE RESULTS

• Urban Impact growth continues with expansion to New Westminster and state-of-the-art multi-material technology

• Secured important existing and new contracts