Dim Sum Strategy
Over 40 Bite-Sized Creative and Strategic Thinking Tools
Published through Post Hypnotic Press Inc., the book presents a carefully curated selection of over 40 proven creative and strategic thinking tools with insights and anecdotes from three decades of working with some of the world’s leading brands at the world’s top agencies.
Peter Wilken, Author of Dim Sum Strategy
What People Are Saying
"This book is full of common sense. The kind of sense that isn't always common."
– Andrew Robertson
President & CEO, BBDO Worldwide Inc.
“Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad of brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need.”
- David Guerrero
Creative Chairman, BBDO Guerrero
“If you've had your fill of long-winded books on branding, Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us.”
- Graham Kelly
Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saaychi, and TBWA
“I've read numerous books on brand and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!”
- Dr. Wayne Lotherington
Founder & CEO, Allsorts Habit Creation and author of How Creative People Connect
What’s inside?
The 3 reasons why brands fail
The 4D's Process of Brand Centered Management™
How to perform a Brand Health Check
How to develop your Brand DNA
Creating a Strategic Framework
How to define and deliver your brand promise
Creating an effective Brand Book
Aligning your workplace with your brand vision
The Brand Delivery Doughnut
How to generate, evaluate and nurture creative ideas
Tips for building your personal brand