Keynote Speaker
Creative BRAND STRATEGY THAT MEANS BUSINESS
How to use creativE THINKING to BUILD THRIVING BRANDS AND BUSINESSES
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The Human Edge: Creativity & Clarity in a Changing World
In a world of relentless change, the most powerful brands are still built by humans — through imagination, intuition, and clear thinking.
Peter Wilken is the founder of Lighthouse Brand Strategy Academy and a global brand strategist known as the Father of Brand DNA. With more than 30 years of leadership at Leo Burnett, Ogilvy, and BBDO Asia Pacific, Peter has helped world-class brands such as Coca-Cola, Unilever, and Cathay Pacific find their unique position and express it with authenticity and impact.
In The Human Edge: Creativity & Clarity in a Changing World, Peter shows how leaders and creators can harness both strategic thinking and human imagination to build brands that matter. In times of rapid transformation and automation, the brands that thrive aren’t those that simply adapt—they’re those that stay human, stay clear, and stand out.
Through vivid stories and practical frameworks drawn from his Brand-Centred Management™ methodology, Peter helps audiences rediscover the power of brand thinking: how to define what makes them distinctive, inspire alignment across teams, and turn clarity into impact.
For the page banner, I think we should remove the "Keynote Speaker", and under "How to use....", we should put:
Keynotes, Breakout Sessions, Executive Workshops, Panel Discussions, Fireside Chats.....Peter is equally at home on a main stage, in a boardroom, or leading an intimate masterclass.
We should also include a portion on "Past Speaking Experience". Peter, can you tweak particularly the first paragraph to make sure they are factual?
Peter has spoken extensively to executive teams, marketing departments, and entrepreneurs across Asia, North America, and Europe during his three decades in brand leadership. His experience includes facilitating strategy workshops and leadership off-sites for global brands such as Coca-Cola and Unilever, as well as delivering masterclasses for creative professionals through Lighthouse Brand Strategy Academy.
He is also a frequent podcast guest, sharing his insights on brand strategy, creativity, and leadership with audiences worldwide — including a featured appearance with Terry O’Reilly, host of the acclaimed Under the Influence podcast, among other leading marketing and creative industry shows.
AS FEATURED ON
Speaking Topics
Every speaking engagement is different. I tailor each talk to suit your audience. Three of the most popular are detailed below.
It’s all in Your DNA.
Would you like to know how the secret of how top brand consultancies develop winning brand strategies for the top brands?
In this talk, I demonstrate the principles of what makes great brands great.
Then, I share how the top brand consultants and branding agencies develop compelling brand strategies for the top brands.
The heart of great brand strategy is positioning and purpose, encapsulated in your unique Brand DNA Blueprint.
Your Brand DNA is a bedrock and a beacon. It guides everything you DO and SAY.
Illustrated with examples and anecdotes from a lifetime’s career working with some of the world’s top brands, I’ll share with you the essential elements of the trademarked Brand Centered Management™ 4Ds process.
If you’re looking for creative ways to build your business through your brand, this is for you.
Creative Strategic Thinking
We hear a lot about critical thinking but much less about creative thinking.
With increasing complexity, uncertainty and change in our lives - and the rise of AI and automation - the need to embrace human creativity to solve challenges has never been more critical.
Creative Thinking is the ultimate human advantage. It’s how we use our brainpower to think differently, generate ideas and create new from old. We use creative thinking to solve problems, challenge the status quo and envision a brighter future.
Entrepreneur or start-up Company? SME? Large established organization?
Stuck in a rut? Frustrated by bureaucracy? Worried that short-sightedness is blocking the bigger picture? Or that risk-aversion is leading to lost opportunity? Need solutions to deal with change, uncertainty and complexity?
You likely already have good ideas and want to look beyond your current boundaries. You may be looking for ways to maintain or stimulate growth or manage change in your market.
Creative thinking embraces Constructive Disruption. Constructive Disruption helps you:
Transform the way you approach change, opportunity and challenges
Facilitate positive change in your team
Instil innovation within your organizational culture
Learn how to break through bureaucracy and obstacles to progress
Generate fresh ideas to reorient or reconfirm your future direction
Learn to ‘Zig’
Think Like a Dolphin
How to Become a Creative Master of Your Own Universe
Do you feel you can make a difference in this world?
Do you want to take more control of your own destiny whilst respecting the need for others to do the same? Do you believe we can do better than win-lose solutions? Are you a creative thinker?
Peter illustrates how thinking through the lens of dolphins can change perceptions and lead to dramatic transformations to help you build a better world for yourself and for others. He shares experiences from the world of advertising, brand-building and change management to demonstrate the power of creative thinking to effect change.
If you’re looking to change your world in your own unique way, this is for you.
“Highly recommended.”
— Don Anderson, President, Legato Wealth Management Inc.
"From testing our knowledge of successful campaigns like Volvo's 'safest car money can buy' to challenging us to consider the alignment of our own marketing strategies, Peter kept us engaged, entertained, and learning throughout his presentation."
– Don Anderson, President, Legato Wealth Management Inc.
"Peter brilliantly explains strategic models and shares proven tools that can be used in today’s business world to help transform your brand."
- Wendy Hartley, Principal, Hartley PR
“Peter is much more than a speaker, he masterfully engages the audience to think creatively and share ideas.”
– — Natalie Brown, Mozart Communications
“Peter’s speaking engagement was thought-provoking; he inspires his audience to be creative when it comes to building or transforming their business or personal brand.”
– Dean StantonDirector, Custom Security Systems, Telus
“Not only does Peter bring vast creative industry experience to bear, with powerful insights and wonderful anecdotes, he does so in a way that is personal - and, above all - practical.”
– George Higgins President, Identity Management Inc.
