CASE STUDY:

Transoft

Based in Richmond BC, over the last 25 years Transoft Solutions Ltd has developed innovative CAD-based transportation software for engineers, architects, and the construction industry to design safer, more efficient solutions for roads, parking, roundabouts, and airports.

THE CHALLENGE

To help Transoft focus their offering and position the company for the next 20 years of growth in a competitive and evolving transportation software category.

THE SOLUTION

• Two-year Discovery, Definition, and Direction BCM process

• Brand DNA built on the benefit of a safer world and the promise of the best software tools

• Renewed focus on core brand AutoTurn

• Recommendation for further Brand Family Architecture and design integration

THE RESULTS

• Transoft continues its upward growth trajectory

• Focus on AutoTurn has increased awareness and reputation of this brand

• Focused expansion into airport/aircraft sector

• Continued geographic expansion in Australia, Europe, and India