CASE STUDY:

St. George’s School

Founded in 1930, St. George’s School is a world-class boys university preparatory school, offering a day program in Grades 1-12 and an Urban Boarding program in Grades 8-12. With 1150 students, 110 of whom are boarders from over 20 countries worldwide, St. George’s School truly is Canada’s World School for Boys.

THE CHALLENGE

Working with the Chairman of the Board, the Headmaster, and the Leadership team, develop a long-term vision for the school that will ensure its continued success and advancement in a changing educational world.

THE SOLUTION

• Comprehensive and ongoing Brand Centred Management program which continues into its tenth year

• Discovery process and Brand DNA: Building Fine Young Men. One Boy at a Time

• Ongoing Strategic Plan development and implementation (in partnership with Hunter Kirkwood Ltd)

THE RESULTS

• School has fully embranced the BCM process. Core strategic pillars of curriciulum, character, communication, and financial capability have been developed into comprehensive programs that pervade the community of boys, faculty, board members, parents, alumni, and the local community

• St. George’s received top ranking from the Canadian Association of Independent Schools and hosted the International Coalition of Boys Schools conference

• Successful succession management

• Revitalised boarding experience

• Comprehensive updating of visual identity (designed and developed by Persona)

• Fundraising, admission applications, and stakeholder satisfaction at all-time highs