Cara Pekson Cara Pekson

Andrew Robertson

"This book is full of common sense. The kind of sense that isn't always common."

~ Andrew Robertson
President & CEO, BBDO Worldwide Inc.

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Cara Pekson Cara Pekson

Graham Kelly

"If you've had your fill of long-winded books on branding, Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us."

~ Graham Kelly
Founder of Originate and former Executive Creative Director
at Ogilvy, BBH, Saatchi & Saaychi, and TBWA

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Cara Pekson Cara Pekson

Dr Wayne Lotherington

"I've read numerous books on brand and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!

~ Dr. Wayne Lotherington
Founder & CEO, Allsorts Habit Creation
and author of How Creative People Connect

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