The Story Behind the Lighthouse Brand Strategy Course: Empowering Businesses through Expertise
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As an experienced brand strategist who has had the privilege of working with renowned companies like Coca-Cola, Shell, AIA, Shangri-La, Pepsico, SONY, BMW, and many more, I have always believed that expertise should be accessible to all. After receiving feedback from my clients who recognized the value my approach could bring to other businesses, I felt compelled to share my knowledge with small to medium-sized enterprises and solopreneurs. This led me to write a book called "Dim Sum Strategy," which introduced our trademarked Brand Centered Management™ 4Ds process. But I wanted to go further, to reach a wider audience and provide affordable guidance. That's when the idea of creating the Lighthouse Brand Strategy course was born.
Democratizing Brand Strategy
The motivation behind the Lighthouse Brand Strategy course is to democratize brand strategy expertise. I firmly believe that every business, regardless of size or resources, deserves the opportunity to develop its professional Brand DNA. While I had discussed the idea of expanding our reach with my co-founding colleagues at The Brand Company in Hong Kong two decades ago, the digital tools necessary to make this vision a reality were not available at the time. However, with the advancements in technology, the right time to make this course accessible has finally arrived.
The Personal Drive
There is a personal drive behind the creation of this course as well. As a brand strategy consultant, I genuinely enjoy working with a diverse range of clients. However, there is a limit to the number of clients I can manage in a year while providing them with the attention they deserve. I have always yearned to help many more businesses, and creating the Lighthouse Brand Strategy course is the most effective way to achieve this goal. As I move into the later stages of my career, efficiency and the desire to transition away from the traditional "paid by the hour, eat what you kill" consulting model have become paramount. By generating a steady passive income through this course, I can continue to support businesses and share my expertise with those who can benefit from it.
A Journey of Experience
Throughout my career, I have had the privilege of collaborating with some of the best agencies and brightest minds in the industry, working on prestigious brands that have garnered industry accolades like the Cannes Gold Lion. These experiences have shaped my approach and refined my understanding of effective brand strategy. Now, it's time to give back to the business community that has supported me throughout my journey.
Expanding Horizons
In my pursuit of personal growth and professional development, I enrolled in a course called "Booked and Paid to Speak," which proved to be a transformative experience. This course provided valuable insights into how I could successfully create a brand strategy course. As a result, I now engage in public speaking engagements at universities and marketing associations, sharing my knowledge on creative thinking and branding. The coaching aspect of these engagements has been incredibly rewarding, inspiring me to embark on this journey of creating the Lighthouse Brand Strategy course.
The Beta Program
To ensure the utmost quality and effectiveness of the course, we have initiated a Beta program. Although it has demanded significant effort, witnessing the positive impact it has had on our early students has been immensely gratifying. Currently, we are keeping the cohort small until we fully polish the course to provide the best possible learning experience. If you're interested in joining the Beta program and being part of this transformative journey, please find the signup page link in the comments below.
The Lighthouse Brand Strategy course was born out of a genuine desire to democratize brand strategy expertise and empower small to medium-sized businesses and solopreneurs. Through my extensive experience and the recognition received while working with prestigious brands, I am confident that this course will provide immense value to those seeking to develop their professional Brand DNA. By embracing technology and transitioning away from traditional consulting models, I aim to help a larger number of businesses while generating a steady passive income. Join our Beta program today and embark on this transformative journey with us.
