Build Your Business Through Your Brand

(IT’S ALL IN YOUR DNA)

Brand Strategist | Brand DNA Guru | Author | Speaker

BRANDS I'VE WORKED WITH

Is this you?

You are a Business Owner, Founder or Co-Founder, CEO or leadership team member.

You are dealing with complexity, uncertainty and change. You understand the importance of building a strong brand but are not a brand expert. You are buried in the business with little or no time to rise above it and think strategically about the business.

You would like greater clarity and confidence in the difficult strategic decisions you need to make and the direction you are setting.

WAYS WE CAN WORK TOGETHER

I’ve been described as a constructive disruptor.

I specialise in helping business owners, CEOs and their leadership teams develop their unique Brand DNA Blueprints.

I do this through my brand consultancy Dolphin Brand Strategy, through coaching, speaking, writing and now an online course; the Lighthouse Brand Strategy Academy.

Your Brand DNA becomes the foundational bedrock and guiding beacon at the heart of your brand and business strategy. It drives everything you Do and everything you SAY as an organisation.

I employ our battle-tested trademarked Brand Centered Management™ 4Ds process, together with a curated selection of creative strategic thinking tools best suited to your needs.

You can find out more here and in my book Dim Sum Strategy.

CONSULTING

I have been providing brand strategy consulting services to organisations large and small for over 25 years.
I continue to do this for a small cadre of clients each year to whom I can deliver value and where the relationship is valued on both sides.
Consulting relationships typically start with taking a leadership team through the first two ‘D’s of the 4D Brand Centered Management™ process.

SPEAKING

Looking for a speaker at your next event?
I speak about Creative Strategic Thinking and What Makes Great Brands Great.
I’ve spoken to audiences of hundreds at live televised events and to small private workshop groups - and everything in between.
I do live and virtual talks, keynotes, seminars and workshops for a wide variety of businesses, as well as regular coaching with The Canadian Marketing Association (CMA).

ONLINE COURSE

This is a new online course for SME business owners, leadership teams and aspiring brand strategists.
The LBSA online course is an easy-to-follow 6-step continuous program that is a practical and affordable way for small businesses to develop big brand strategy.
It’s self-directed so you can go at your own pace, pause and rejoin where you left off when needed.
Now you can develop your unique Brand DNA blueprints the way top brand consultancies do for their clients, without the cost and even if you can only invest a few hours each week.

LEARN MORE ABOUT CONSULTING

LEARN MORE ABOUT SPEAKING

LEARN MORE ABOUT ONLINE COURSE

WHAT OTHERS ARE SAYING

“Peter Wilken is a world-class brand consultant...

...at the core of Peter’s experience and expertise is brand development and brand positioning. He employs an innovative and highly effective Brand Centered Management process with the Brand DNA functioning as its touchstone. Peter has played a pivotal role in helping us define our brand positioning (our DNA), thereby helping us to position ourselves as a world leader in the education of boys."

- TOM MATTHEWS, Headmaster, St. George’s School, Vancouver, 2010-2021

The Brand DNA development process that Peter uses with the Lighthouse Program has helped us focus the strategic direction of our department and align over 200 Orthopedic Surgeons behind our rallying cry of "Mobility for all!". Peter led us through a creative strategic process that aligned the leadership group and focused on a highly diversified, complex, and ambitious department.

- DR. KISHORE MULPURI, Head of UBC Dept. of Orthopedics; President, Canadian Orthopaedic Association

“Peter brilliantly explains strategic models and shares proven tools that can be used in today’s business world to help transform your brand."

- WENDY HARTLEY, Principal, Hartley PR

When you work with Peter, you and your company gain the competitive advantage of his wealth of experience and insight from many years working with the world's top brands. You just can't beat that!

- CJ KATZ, Celebrity TV Chef, Owner, and Chief Creative Officer, Momentum

“Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad of brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need."

- DAVID GUERRERO, Creative Chairman, BBDO