“BRAND STRATEGY THAT MEANS BUSINESS”

BUILD A THRIVING BUSINESS CENTERED AROUND YOUR BRAND DNA

Strategist | Brand DNA Guru | Author | Speaker | Mentor

BRANDS I'VE WORKED WITH

Is this you?

business owner

You are dealing with complexity, uncertainty and change. You understand the importance of building a strong brand but are not a brand expert and don’t know where to start.

You are buried in the business with little or no time to rise above it and think strategically about the business.

You would like greater clarity and confidence in the difficult strategic decisions you need to make and the direction you are setting.

You’d like to follow a proven process, guided by a world-class strategist that is delivers results in a practical and affordable way.

BRAND STRATEGIST

You are committed to levelling up your strategic skills.

Your goal is become an indispensable strategic partner to your clients.

You’d like to transition from low-cost, one-off projects to higher value, longer -term retainer relationships with right-type clients.

You’d like to increase your confidence and capability at mastering brand strategy skills - to grow your business and stay ahead of your clients and competitors.

You’d like to be guided by a highly experienced strategist with a battle-tested process that works for your busy life.

WAYS WE CAN WORK TOGETHER

I’ve been described as a constructive disruptor.

I specialise in helping business owners, CEOs and their leadership teams develop their unique Brand DNA Blueprints.

I also mentor brand strategists to help them master brand strategy and operate as true Chief Brand Officers.

I do this through my brand consultancy Dolphin Brand Strategy, through mentoring, speaking, writing and now my online course; The CBO Masterclass through the Lighthouse Brand Strategy Academy.

Your Brand DNA becomes the foundational bedrock and guiding beacon at the heart of your brand and business strategy. It drives everything you Do and everything you SAY as an organisation.

I employ our battle-tested trademarked Brand Centered Management™ 4Ds process, together with a curated selection of creative strategic thinking tools best suited to your needs.

You can find out more here and in my book Dim Sum Strategy.

CONSULTING

I have been providing brand strategy consulting services to organisations large and small for over 25 years.
I continue to do this for a small cadre of clients each year to whom I can deliver value and where the relationship is valued on both sides.
Consulting relationships typically start with taking a leadership team through the first two ‘D’s of the 4D Brand Centered Management™ process.

SPEAKING

Looking for a speaker at your next event?
I speak about Creative Strategic Thinking and What Makes Great Brands Great.
I’ve spoken to audiences of hundreds at live televised events and to small private workshop groups - and everything in between.
I do live and virtual talks, keynotes, seminars and workshops for a wide variety of businesses, as well as regular coaching with The Canadian Marketing Association (CMA).

ONLINE PROGRAM

This new online program is for business owners, solopreneurs and aspiring brand strategists.
The CBO Masterclass is an easy-to-follow continuous program with 7 modules that is a practical and affordable way for small business owners and strategists to learn the skills of a Chief Brand Officer.
It’s self-directed so you can go at your own pace, pause and rejoin where you left off when needed.
Now you can develop your unique Brand DNA blueprints as top brand consultancies do for their clients, without the cost - even if you can only invest a few hours each week.
Elite members earn CBO certification.

LEARN MORE ABOUT CONSULTING

LEARN MORE ABOUT SPEAKING

LEARN MORE ABOUT ONLINE COURSE

WHAT OTHERS ARE SAYING

“Peter Wilken is a world-class brand consultant...

...at the core of Peter’s experience and expertise is brand development and brand positioning. He employs an innovative and highly effective Brand Centered Management process with the Brand DNA functioning as its touchstone. Peter has played a pivotal role in helping us define our brand positioning (our DNA), thereby helping us to position ourselves as a world leader in the education of boys."

- TOM MATTHEWS, Headmaster, St. George’s School, Vancouver, 2010-2021

The Brand DNA development process that Peter uses with the Lighthouse Program has helped us focus the strategic direction of our department and align over 200 Orthopedic Surgeons behind our rallying cry of "Mobility for all!". Peter led us through a creative strategic process that aligned the leadership group and focused on a highly diversified, complex, and ambitious department.

- DR. KISHORE MULPURI, Head of UBC Dept. of Orthopedics; President, Canadian Orthopaedic Association

“Peter brilliantly explains strategic models and shares proven tools that can be used in today’s business world to help transform your brand."

- WENDY HARTLEY, Principal, Hartley PR

When you work with Peter, you and your company gain the competitive advantage of his wealth of experience and insight from many years working with the world's top brands. You just can't beat that!

- CJ KATZ, Celebrity TV Chef, Owner, and Chief Creative Officer, Momentum

“Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad of brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need."

- DAVID GUERRERO, Creative Chairman, BBDO